A poster child for breaking the mold in course management, BCG is a non-stop idea factory. With increased frequency course owners are calling upon BCG to inject its modern management practices to drive year-round revenue. In aggressively promoting and positioning its golf courses, BCG gives owners the upper hand in a hyper competitive market with it’s successful, original programs and special events that include:
- The World’s Largest Golf Outing™ (WLGO) is a record-breaking, simultaneous golf outing benefiting military charities. Since its inception in 2011, nearly 40,000 golfers have participated at 120-plus courses in 28 states, helping raise more than $3.5 million for our country’s injured service men and women.
- Billy Casper Golf Mobile App: We are happy to announce that over 40 golf courses are participating in this innovative technology trend. Allowing each facility to have access and utilize the back-end dashboard, the golf courses have the ability to customize the functionalities that best suite their facility amenities. The Billy Casper Golf Digital Marketing Team continues to further develop tools and functionalities, making this mobile experience more enjoyable for both the back-end and front end users.
- BCG Connect: Billy Casper Golf has one of the largest digital platforms driving engagement with hundreds of thousands of golfers through our Billy Casper Digital Network, a collection of highly curated content.
- Casper Labs is our renowned think tank. BCG’s highly creative team continuously pushes the envelope, relentlessly delivering original programming and special events to its 140-plus managed golf course across the country.