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Solutions for Homeowners and Developers

Lincoln Hills

Residential Golf Opportunity

Pulte Homes built the Lincoln Hills Golf Club, located thirty minutes northeast of Sacramento, California, as an amenity for the Del Webb community. Pulte hired a management company, but because of the continued operational subsidy, the developer put the course on the market. Billy Casper Golf purchased Lincoln Hills in February of 2007.

Action on All Fronts

First, we laid out a comprehensive agronomic plan and infused capital to improve fluctuating course conditions. We saw an immediate turn-around:
• Repaired greens, fairways, and rough
• Renovating tee boxes
• Rebuilt driving range

Next, BCG went to work with the HOA and Men’s and Women’s Golf Associations to:
• Determine what the community expected from its golf course
• Develop programs to accommodate residents and their guests
• Deliver a slate of fun and enjoyable golf experiences from residents’ suggestions

Finally, BCG expanded the loyalty and membership programs already in place:
• Player development programs with unlimited practice
• Discounted rounds during non-peak hours
• Golf education classes and clinics for all skill levels
• Kids’ and women’s programs to engage new golfers

The homeowners’ play increased, but BCG saw one more opportunity—higher revenues by allowing non-residents to use the course during non-peak times. Our aggressive marketing team targeted golfers outside the community, and we brought in outings and events. Together, these produced greater returns, defrayed overhead costs, and allowed for further improvement of the facility.

Fast, Measurable Results

The plan proved successful. Course conditions improved substantially. Golfers noticed. BCG and the resident golf organizations jointly marketed a calendar of events. In just a short time, we saw dramatic results:
• 30% increase in resident rounds
• 25% increase in program participation
• 20% increase in golf outings