Revitalizing T-Town

Tulsa Golf - Page Belcher Golf Course

Worn Out Courses from a By-Gone Era

Rounds were down. Conditions worsening. Money flowing in the wrong direction. The City of Tulsa needed help with two 36-hole facilities:

Page Belcher: Olde Page hosted the 1988 USGA Women’s Public Links Championship. Golf Digest named Stone Creek one of the Top 50 New Public Courses.
Mohawk Park: Famed golf course architect, Floyd Farley, designed Woodbine back in 1934. Pecan Valley proudly hosted The First Tee of Tulsa.

In time, the courses showed their age. Golfers headed to new courses, leaving the city with a major financial hole. In 2007, closing the courses seemed the city’s only option. Plan of Attack with a Team Approach In early 2008, Tulsa officials talked to several management companies. They quickly chose Billy Casper Golf because we understand municipal golf. We went to work, starting with course conditions:

• Brought in BCG’s Agronomy Team to assess conditions and develop site plan
• Enrolled in Audubon International’s Cooperative Sanctuary Program
• Introduced BCGreen™ to protect natural, environmental assets
• Renovated bunkers, reseeded tees and fairways
• Gave the clubhouses major face lifts
• Reduced maintenance budgets while improving conditions

BCG’s customized marketing plan brought golfers back:

• Introduced GUESTrac™, our proprietary CRM system
• Rebranded all four courses
• Refined loyalty programs: Par Card and Eagle Card with city’s Player’s Club
• Integrated Tulsa Golf into the Mayor’s “Get Fit Tulsa” initiative
• Expanded adult and junior player development programs

Improved Customer Service may have made the biggest impact:

• Brought in an experienced and dedicated management team
• Trained every staff member to ACE the GUEST Experience™
• Instituted Mystery Shops to ensure fun and enjoyable golf experiences

Impressive Results – FAST

The new team of BCG and Tulsa Golf reduced the City’s yearly subsidy substantially. The courses are in the black. We are proud to say this project is partly responsible for an increased bond rating for Tulsa.