Revitalizing a Stagnant Market

Understanding the Landscape

Dubsdread Golf Course sits on the Northeast side of the Orlando Market. The facility offers golfers a well maintained 18-hole golf experience, fully-stocked golf shop, full practice facility, bar and grill, on-course beverage service.

BCG assumed management from Kitson & Partners in 2013. Under Kitson’s oversight, Dubsdread had been renovated years earlier but had stagnated in the market, failing to grow rounds or revenues.  The BCG team immediately recognized opportunities for increased utilization in a very competitive golf market.  BCG’s core focus was to increase activities and participation, including rounds and revenue, and programming for the entire family. 

…enhanced quality of playing conditions. …improved financial outcome for our taxpayers. …attention to first-class service. City’s Comments

Stellar client service and Aggressive programming

BCG places its highest value on stellar client service and aggressive programming to increase utilization. The team introduced its proprietary ACE the GUEST Experience™ training program. Each employee would commit to providing top level service to each and every guest, every single day. Other top priorities included:

  • Recapturing local golf community
  • Developing new player programs and events 
  • Marketing and advertising the facility for outings

It didn’t take long for the BCG management group to show results at Dubsdread.   In Year 2, the facility experienced a 20% increase in golf revenue and In Year 3, achieved another 10% increase.