Reputation Meets Revenue

Wintonbury Hills

Phenomenal Service Paired with a Great Marketing Strategy

Wintonbury Hills is located approximately 15 minutes north of Hartford, Connecticut.  Since opening, BCG has successfully marketed the facility to achieve budgeted revenue, rounds, and net operating income for the Town.  Known for its phenomenal conditions and service, the golf course continues to lead the market in acquisition and retention of golfers and events.

Buffalo.Agency – our in-house agency – secured significant media coverage for the facility during its first two years of operation, including the ‘#23 Best New Golf Course in America’ and “#2 Best Golf Courses You Can Play in Connecticut’ ratings by Golfweek, and in 2013 ranked #6 Best Municipal Golf Courses in United States.’  As part of the facility’s overall marketing program, the P.R. coverage and ratings are used in direct mail, e-mail, and advertising communications with prospective and existing guests, with the impact of such communications tracked through direct response offers and surveying of guests.

Profitable A la Carte Business 

Wintonbury Hills

Wintonbury Hills has a full-service restaurant and bar which is open year-round, despite the golf course closing for the snow-covered winter months.  

BCG developed and implemented several programs and procedures to build and maintain profitable a la carte and banquet/event businesses, trained staff in procedures unique to operating successful food and beverage operation at golf clubs, and instilled the firm’s Guest Experience Vision.

  • Banquet Marketing and Sales Plan
  • F&B Operation Policies & Procedures Manual
  • Banquets and Events Policies & Procedures Manual
  • Guest Services Guidelines
  • Safe Food & Beverage Handling Techniques
  • Kitchen Procedures
  • Cooking and Presentation Training
  • Alcohol Service Training