People who regularly played NE Florida courses in the early 90’s called Bent Creek a “hidden gem”. The 6600 par 71 requires accuracy from the serious golfer and a little more practice for average players. The low greens fees, plus the scenic yet challenging layout drew locals and visitors alike. Over time, Bent Creek needed new ideas, and to city leaders, that meant new management. Enter Billy Casper Golf.
The first order of business: Re-branding the course with a new name – from Golf Club of Jacksonville to Bent Creek – calling attention to the winding creek that is the trademark of the course.
20% Annual Revenue Increase
Now BCG-managed, the facility provides golfers an outstanding golf experience, including a well maintained course, fully-stocked golf shop, full practice facility, bar and grill with value-priced menus, on-course beverage service and halfway house, outing and banquet operations.
The immediate improvement to financial results in the first year of BCG management was impressive; the facility experienced a 20% revenue increase . Each year, peaking and consistently maintaining a 50% improvement since BCG's involvement.