Purgatory Golf Club sits in Noblesville, Indiana within easy reach for golfers from Indianapolis. The highly ranked 18 hole facility had received many accolades and much notoriety but the privately owned and operated facility could not maintain a profitable revenue stream.
After much research, the Owners turned to the experienced Billy Casper Golf team to implement its proprietary marketing and operating systems. Billy Casper Golf aggressively marketed Osprey to both daily-fee golfers and an untapped corporate market.
Branding the Ultimate Golf Experience
BCG completed the substantial undertaking of reinforcing Purgatory as a great value at a premium price. BCG re-introduced Purgatory as “The Ultimate Golf Experience,” offering a world-class golf course and amenities at a great value and increasing profits.