Royce Brook Golf Club sits in the heart of Somerset County, New Jersey, within easy reach for golfers from New York. The 36 Hole facility features the member-only, links style West Course and the daily fee, parkland East Course routed through woods and wetlands.
Those accolades and more, plus the raw beauty of both courses, could not maintain a profitable revenue stream. Billy Casper Golf purchased the facility in 2007.
The first decision was to keep the two distinct courses separate– one for members, one for the public. BCG’s executive team developed a plan to allocate resources of capital and staff to benefit both courses.
The facility required immediate capital investments. Billy Casper Golf rebuilt bunkers, renovated the clubhouse, constructed new awnings, and created an exclusive members’ area on the patio.
BCG implemented its proven operations platform:
Our industry leading Marketing team implemented much needed proprietary programs:
To say that the results in the first year of Billy Casper Golf’s “Ownership” are astounding is not an overstatement. Billy Casper Golf increased rounds by almost 20% and engineered a 7-figure increase to the bottom-line.