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Growing Rounds & Revenue

Daulphin Highlands

Club Landscape

Dauphin Highlands Golf Course sits in the peripheral of the Harrisburg market. The facility offers golfers a stunning, well maintained 18-hole golf experience, fully-stocked golf shop, full practice facility, bar and grill, on-course beverage service and halfway house. 

   

Recognizing Under-utlized Tee Sheet

BCG assumed management from the Dauphin County General Authority in 2012. Under the Authority’s oversight, Dauphin Highlands had been breaking even, but was failing to grow rounds or revenues. The BCG team immediately recognized that the entire Facility was under-utilized.  BCG’s core focus was to increase activities and participation, including rounds and revenue, and programming for the entire family.  A survey of local competition helped BCG determine the upgrades that the facility would need to add new golfers and woo old golfers back to the fold. 


…improved financial outcome for our taxpayers. All are appreciated. …enhanced quality of playing conditions. …attention to first-class service. Authority’s comments

20% INCREASE IN GOLF REVENUE

Daulphin Highlands

BCG places its highest value on stellar client service and aggressive programming to increase utilization. The team introduced its proprietary ACE the GUEST Experience™ training program. Each employee would commit to providing top level service to each and every guest, every single day. Other top priorities included: 

  • Recapturing local golf community
  • Revitalizing the restaurant with new menus
  • Developing new player programs and events  
  • Marketing and advertising the facility for outings 
It didn’t take long for the BCG management group to show results at Dauphin Highlands.   In less than one year, the facility experienced a 20% increase in golf revenue and In Year 3, Dauphin Highlands achieve golf revenues and rounds last experienced in 2000.