Buff Academy is the place for golf course operators and golf industry experts to meet, learn, grow, and educate each other about the business of golf.
Read as Billy Casper Golf’s CMO and Marketing “Buff” Kyle Ragsdale, describes "Big Listening" and how BCG has implemented it across the board to create a platform for effective data analysis and customer engagement — specifically for golf and golf course management.
Big Listening is about treating every customer interaction as an opportunity to gather insights
and “listen” to the customer’s experience. This is not necessarily a novel concept in
retail; however, to execute on this we had to build a data capture eco system that included
online and offline interactions.
— Kyle Ragsdale
Read on for more!
Click here to download this whitepaper, and be on the lookout for more.
We also want to hear from you! Over the next few weeks we will share more tips via email and social media. Feel free to respond to us and let us know what topics you’d like to see.
We know there is strength in numbers, so invite your friends, Buff Up, and prepare
to be BUFFALO STRONG.
Soon we will open a new web portal, allowing you to access past tips and communicate directly with our "Buffs." Until then, feel free to reach out to us via email.
If you aren’t on our email list, click here to get the whitepaper and stay informed.