Three Billy Casper Golf (BCG) general managers
were named “Operators of the Year” by Golf Inc. magazine for their outstanding
business skills, innovative strategies and tactics, and relentless drive to
increase engagement and revenue.
worldwide entered the inaugural competition celebrating operators who have
meaningfully improved their facilities. Four
groups – daily fee, private, resort and municipal – were judged on financial
enhancement, capital investment and originality.
revitalized restaurant and commitment to customer satisfaction earned 1757 Golf Club’s Gary Huebner first place in the daily-fee
category. In his third year directing
the BCG-managed club in Sterling, VA, rounds are up by 12%, total revenue
increased by 13%, and banquets and restaurant sales hit record highs in 2015.
team has worked smartly to make 1757 Golf Club the hands-down, best recreational
experience in the Washington, DC area,” says Huebner. “Everyone here has the same mission of
helping our guests enjoy every second they spend with us.”
15-year high in profit placed Chris Strand of Dauphin Highlands Golf Course (Harrisburg, PA) atop
the municipal list. The BCG veteran
oversaw a nearly $750,000 investment to upgrade maintenance equipment, golf
carts and clubhouse conditions, resulting in a 10,000-round increase. Additionally, his significant role in giving The
Five Iron Grille a fresh look and new menu translated to best-ever food and
David Peru, the company’s onsite leader at Devou Park Golf Course (Covington, KY), also won Golf Inc.
honors. In less than a year, his team
positively impacted every facet of the Northern Kentucky-area course’s
operation, boosting rounds by 15.1% and overall returns by 20.4%. Peru also led Devou Park to become the local
hot-spot for men’s and women’s leagues and dozens of outings.
team of general managers fuel Billy Casper Golf’s powerful operating engine,” says
Peter Hill, Chairman and CEO of BCG.
“What they do every day to separate and elevate our courses to new heights
is nothing short of amazing.”
is widely respected for recruiting and developing the most business-savvy
managers. In 2012, it launched BCG-U, an
online education and training resource unique to the golf industry, to provide
all employees with tools to advance their careers. More than 100 e-learning modules include interactive progress reviews,
management feedback and customizable profiles to track professional objectives.