(RESTON, VA) – Billy Casper Golf Chairman and CEO Peter Hill has been ranked No. 4 on Golf Inc. magazine’s list of “Most Innovative People in Golf” for his “thinking-outside-the-box” leadership of the company that manages the fifth largest portfolio of golf courses, country clubs and resorts worldwide.
Ushering in a new era of engagement in the $69 billion golf industry, Hill is focused on BGC creating “the best operating platform in the history of golf.” A key component is his advent of “BCG Ventures” that features the Billy Casper Digital Network and a database that touches one of every eight golfers in America.
The magazine applauds Hill’s passion for boosting golf’s appeal among avid players and beginners. BCG-managed properties are realizing surges in rounds and revenue through groundbreaking, experiential programs, including:
- FootGolf – The widely-popular golf-soccer hybrid installed at dozens of BCG courses is drawing new demographics and producing meaningful, incremental income for owners.
- GolfBoard – Backed by a safety-first mantra, courses are filling tee sheets with these durable, surf-inspired, motorized golf vehicles that millennials and golf traditionalists love to ride.
- World’s Largest Golf Outing – The biggest one-day celebration of golf and charity created by Hill in 2011 has seen 40,000-plus golfers raise nearly $3 million for military charities.
About his hands-on, forward-looking approach, Golf Inc. states: “Hill leads by example. He’s all about innovation. He embraces it. He encourages it.”
“Billy Casper Golf doesn’t follow industry trends, it creates them,” says Hill, who co-founded BCG in 1989 with business partner Robert Morris and the late PGA TOUR legend Billy Casper. “I’m a cog in a greater wheel as our ingenious team constantly develops new and exciting programming which golfers crave.”
The “innovative” recognition follows Hill’s No. 6 ranking among Golf Inc.’s “Most Powerful People in Golf” in 2014, the 10th consecutive year he’s among golf’s top 10.