GolfNow and Billy Casper Golf (BCG) have expanded their partnership, with a new focus on installations of the innovative cloud-based GolfNow One (G1) golf-course management platform at BCG owned and operated properties coast to coast.
Golf course owners and operators, including BCG, are touting G1 as the market’s most advanced all-in-one business management platform. Tee sheet, point-of-sale, social media, employee schedules, inventory, and other functions integral to efficient operations are managed via G1 by golf course staff, anytime and anywhere, from smartphones and tablets.
“Our partnership centers on a tailored G1 to meet current and future needs of our clients, Billy Casper Golf and interactions with golfers,” said Peter Hill, chairman and CEO of Billy Casper Golf, which manages more than 150 golf courses, country clubs and resorts. “After testing it at several properties, the time is right for a broader rollout.”
“This is a milestone for G1 and one of the world’s leading management companies, and it illustrates our collective commitment to improving golfers’ experiences,” said Jeff Foster, senior vice president, GolfNow. “This happens from the moment they decide to play through many touchpoints during their rounds, with innovative features that upgrade booking, check-in, payment and more. For example, G1 allows a golfer to check in and pay remotely, and proceed directly to the first tee upon arrival.”
Building on the more than 3,000 golf courses already using GolfNow’s various industry-proven technologies to run their operations, this latest evolution of G1 has been in high demand since its launch earlier this year. Currently, nearly 300 golf courses around the country have chosen to use the G1 technology platform to help them run their businesses more efficiently.
An important included benefit for golf course operators using G1 who previously used locally installed software, is eliminating the need to manage updates manually and worry about server issues. The cloud-based G1 technology installs regular updates, new features and other improvements automatically, with no time or action required from golf course staff.
“Time and resources are a constant challenge for golf course operators, therefore we designed the G1 platform as a cloud-based technology that minimizes the need for courses to maintain their systems locally,” said Steve McElwee, chief technology officer, GolfNow. “It’s a superior solution for individual courses and for multi-course operations to track a variety of management functions across entire portfolios.”
GolfNow is an innovative technology company specializing in golf-related products and services that is creating frictionless ways for golfers and golf courses to better connect. GolfNow operates the largest online tee-time marketplace in the world, offering more than 3.5 million registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices any time of day. With offices in Orlando, Fla., and Belfast, Northern Ireland, GolfNow also provides technology, support and marketing services to more than 8,000 golf courses in 24 countries around the world. GolfNow is included in the suite of digital businesses owned by NBC Sports and managed by Golf Channel, which is available to more than 500 million viewers worldwide. For more information, go to GolfNow Business.
About Billy Casper Golf
One of the largest privately-owned golf course management companies in the U.S., Billy Casper Golf owns and operates more than 150 properties in 29 states. Headquartered in Reston, Va. with regional offices across America, BCG holds more than 25 years of results-driven expertise. The company specializes in full-service course management as well as assistance in specific segments of the golf business, including course and property maintenance, staffing and training, career growth, clubhouse operations, food and beverage, merchandising, golf instruction, marketing and public relations, special events and financial management.
BCG continues to evolve the golf experience through customized solutions and innovative programs like the annual World’s Largest Golf Outing – a national golf fundraiser conceived by BCG Chairman and CEO Peter Hill. The company recently launched its newest management solution, Billy Casper Signature, as a boutique division focused on country club, resort and private club management.