There are thousands of golf courses across America that could use a heavy dose of professionalism. Their appearances are unrefined, staff is untrained and unmotivated, and overall best management practices are lacking.
It’s amazing how cost-efficient outside assistance from a specialist like Billy Casper Golf (BCG) can turn these negatives into business growth. We’ve proven that smooth operations and sophisticated marketing often yield more than five times bottom-line growth within one year.
News and notes from our herd:
Ready, Set, Go
Attracting new audiences and reactivating latent golfers are critical to success. It’s a main reason why BCG was recently selected to manage Lake Bluff Golf Club on Chicago’s scenic North Shore, White Deer Golf Complex in Montgomery, PA, and Centennial Park Golf Course in Munster, IN. Our marketing power includes data collection, management and activation, promotional campaign development, graphic design and video production, regional sales outreach, dynamic tee-time pricing, public relations, digital advertising, social media and more. Blend best-in-class agronomic, food-and-beverage, clubhouse operations and event programming, and watch our new friends and partners recapture the spotlight.
Several markers to date in 2016 point to steady financial gains ahead:
An American economy on firmer ground is encouraging news for golf course owners. More money in wallets, including a large generation of golfers entering their prime earning years, has the industry jazzed.
Two BCG-managed courses recently earned national acclaim:
Golf’s appeal and economic significance were on full display at the PGA TOUR’s Waste Management Phoenix Open last month. Not only did the event shatter attendance records, but its dramatic finish kept millions of viewers glued to TVs.
More than 160,000 fans young and old flocked to TPC Scottsdale on Friday, followed by 201,000 the following day. In all, 618,000 people walked through tournament turnstiles. That’s more than the Super Bowl, World Series, NBA Finals and Stanley Cup combined.
Accounting for roughly 25% of the U.S. population, millennials are an increasingly important demographic for course owners and operators. BCG leads the charge in connecting with young golfers by delivering messages they want to consume in channels (like social media) they prefer.
The 18- to 34-year-old set:
Skill, good judgment and polite behavior from team members who are properly trained to do their jobs well can significantly professionalize golf operations.