BuffAcademy - MarketingBuff Adam Kempton: Pricing


Buff Academy is the place for golf course operators and golf industry experts to meet, learn, grow, and educate each other about the business of golf.

Tip #6: Dynamic pricing in golf must be focused on maintaining course value

Read as Billy Casper Golf’s Marketing Analytics Director and Marketing “Buff”, Adam Kempton, describes pricing strategy in golf geared towards long-term revenue performance.

Growing market share through optimized yield management strategies is imperative for golf courses given the lack of growth in the industry and increased presence of online channels used for tee time reservations. The application of methods to benefit short-term revenue performance is straightforward. Accomplishing this while ensuring sustainability through preserving course value is what distinguishes the quality of approaches.
— Adam Kempton

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