Buff Academy is the place for golf course operators and golf industry experts to meet, learn, grow, and educate each other about the business of golf.
Read as Billy Casper Golf’s National Director of Sales and Marketing “Buff” Steve Simoneaux, describes how BCG revamped its company culture on sales generation putting the focus on revenue and accountability.
The 5 Principles of generating sales are make lead generation a contact sport, develop an efficient system to identify and qualify leads, train to close, deliver a flawless event and measure activity and results. Have those figured out and you'll be on track for a solid revenue year.
— Steve Simoneaux
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