Billy Casper Golf (BCG) – the highly respected and innovative manager of golf courses, country clubs and resorts – has been selected to provide marketing and operations consultation to The Windham Club in Windham, Conn.
The main focus is on marketing strategy, planning and overall revenue management with support in social media, graphic design, website promotion, data analytics, surveys and campaigns. Secondary counsel is on staffing and training toward enhanced member and guest experiences and making The Windham Club a “must play” in Windham County.
The Windham Club represents BCG’s fifth golf course in Connecticut. Others include the Pete Dye-designed Wintonbury Hills Golf Club (Bloomfield, CT) that annually ranks No. 1 in Golfweek’s state rankings, and the 36-hole Lyman Orchards (Middlefield, CT) with acclaimed layouts by Robert Trent Jones, Sr. and Gary Player.
“Billy Casper Golf’s hands-on and sophisticated marketing ways are exactly what we need,” says Bob Cusumano, Owner of The Windham Club. “Its data-driven approach is poised to prompt acquisition of new members and guests, and support even better player retention.”
Approximately 30 miles east of Hartford, The Windham Club features an 18-hole golf course, clubhouse, driving range and short-game practice area. Opened in 1922, it was an exclusive, private haven for more than 80 years before recently accepting limited public play. In 2014, new ownership invested in a multi-million dollar renovation to update the classic course design.
The new parkland-style, championship layout winds through stands of old growth pine and deciduous forest, and rewards precision as well as length off the tee. There are no forced carries and all but the shortest holes are built to gracefully receive good shots. The course plays fast and firm, is void of target golf given fairways roll with the natural lay of the land, and greens typically roll true at a speed around 10.
Windham’s grill and event spaces with indoor and outdoor seating are popular among individuals as well as tournament and outing golfers for its creative pub fare.
“The Windham Club product has dramatically improved the past few years,” says Peter Hill, CEO of BCG. “It’s our job to give the club the tools to raise awareness and drive member and golfer usage which contribute to its fiscal well-being.”
More information: www.windhamclub.com, 860.456.4211