Billy Casper Golf has promoted Emily Clark to Vice President of Marketing for the company that owns and operates the world’s fifth largest portfolio of golf courses, country clubs and resorts.
A Regional Director of Marketing since 2010, Clark now oversees field-based and corporate marketing directors and associates who leverage BCG's data-driven approach to support the company's 140-plus golf courses. Her team creates revenue growth strategies and implements pricing recommendations, sales monitoring, media buying, promotional outreach and design services.
Clark is backed by BCG’s industry-leading digital and experiential marketing platform that includes in-depth customer behavior and segmentation analysis, tailored messaging and precise metrics.
“Billy Casper Golf interacts with one of every eight U.S. public golfers,” says Clark. “Our sophisticated systems and algorithms fuel this war chest of qualified data to provide golfers what they want, when they want it and how they want to consume it.”
“Emily’s passion, team leadership and strategic marketing prowess are invaluable,” says Peter Hill, Chairman and CEO of BCG. “In addition to increasing loyalties of current golfers, she innovatively develops programs which attract new generations of players and club members.”