Billy Casper Golf Celebrates Start of its Fourth Decade Unmatched in Industry Innovation

Celebrate 30
Premier owner-operator of golf courses, country clubs, and resorts marks 30th anniversary with continued emphasis on proprietary service offerings

(RESTON, Va.) – Billy Casper Golf (BCG) – one of America’s largest owner-operators of golf courses, country clubs and resorts – shows no sign of slowing its entrepreneurial spirit as it celebrates its 30th anniversary.

The privately-held company was founded in 1989 by Chairman and CEO Peter Hill, Vice Chairman Bob Morris, and the since deceased PGA Tour legend, Billy Casper. Under Hill – a fifteen-time honoree on Golf Inc. magazine’s top-ten “Most Powerful Person in Golf” and “Most Innovative Person in Golf” lists – the BCG portfolio has expanded to more than 150 properties in 29 states.

“It’s the collective responsibility of everyone working in golf to leave this industry and business better than we found it,” says Hill, who steers BCG program-development aimed at introducing tens of thousands of golfers to the game and inspiring lapsed golfers to return each year. “The pace of change around us is unprecedented and disruptive, but we must prevail with modern strategies and tactics, never losing sight of exceeding member and guest expectations.”

With roughly 7,000 employees in season, BCG specializes in full-service and a la carte golf course and property maintenance, staffing and training, clubhouse operations, food and beverage, merchandising, golf instruction, marketing and public relations, HOA integration, technology, special events and financial management.

“Course operators are the lifeblood of preserving a thriving sport and prosperous $84.1 billion annual industry for generations to come,” adds Alex Elmore, BCG President. “True to our founders’ vision, Billy Casper Golf is tenacious in building the best operating platform in the history of golf.”

Recent BCG innovation and proprietary service offering highlights include:

- All-time high in revenue per round, facilitated by proprietary dynamic pricing model

- Completion of 50th construction / renovation project of a course, clubhouse or other amenity to meet modernized standards
- More than $4 million raised for military charities through annual World’s Largest Golf Outing, founded by Hill in 2011 and now a single-day golf outing played simultaneously at more than 200 courses nationwide
- Launch of proprietary, invitation-based marketing platform that personalizes e-mail communication with website integration for a professional, streamlined approach to managing events at scale
- Successful 15th year of “ACE the Guest Experience,” “ACE the Member Experience” and “Superintendents’ Business Institute” best-practices training programs for employees
- News of the “super-charged” BCG spin-off of Buffalo.Agency – now an independent corporate entity, Buffalo Groupe, LLC – which includes a recapitalization round of outside investment to accelerate expansion plans

“We are steeped in tradition from Billy Casper’s 51 professional victories and molded by his integrity, work ethic and other laudable characteristics,” says Morris. “These values provide us the strength to capture business and philanthropic success, and innovatively evolve golf experiences at every touchpoint.”

Invitation-only BCG anniversary event celebration will be held in Orlando for BCG employees in mid-March.