BCG’s operating platform is best in class, leveraging scale, efficiencies and centralized support where appropriate. The platform is applied on a local level through a highly trained operations and marketing team. Billy Casper Signature tailors our operating platform to meet the unique demands of the private club environment.
With over 25 successful years of managing private clubs, we have become experts in club operations, golf and grounds maintenance, membership marketing, special events, staffing, member programming and financial management. Unique to the private club market, BC Signature places specific emphasis on these key elements to a successful private club:
- Sales and programming
- ACE™ the Member Experience
The result is outstanding business practices delivered with a personal touch. It’s how BCG does Private and it is fast becoming one of the largest owner-operators of private and semi-private clubs in the country.
Please visit billycaspersignature.com to learn more.
YOUR MEMBERS ARE WORTH IT
By fully understanding quality expectations, BCG proudly offers club members and owners the benefits of our total management concept which encompass and oversee every area of a club’s food service program. We apply tactical management and operational strategies and systems unique to this environment to deliver a program that successfully blends quality, variety and efficiencies for operations ranging from casual, limited service and full service fine dining. BCG systematically implements the best practices for management, people, training, menu offering, guest service, restaurant marketing and financial performance.
BC Signature can establish and/or operate these, and other specialized food service facilities, for clubs including:
- Limited Service
- Fast Casual
- Full Service
- Off Premise Catering
Led by renowned hospitality expert Frank Denniston, our culinary division can execute on a broad range of dining options. From the 19th hole to elegant dining, we design menus, elevate service levels and provide a memorable dining experience throughout the club. Our philosophy is to develop seasonally-inspired, geographic-centric menu items containing locally grown ingredients, delivering the level of dining experience expected of our clients.
Leveraging our experience in managing a large portfolio of clubs, we evaluate the business model, ideas, systems, and processes, to benchmark your business against current food & beverage concepts within the country club industry. We provide a roadmap for creating the desired experience, achieving significant results, and implementing a practical solution that is aligned with your brand, culture and people. We elevate your service, while keeping your operations in the black.
Please visit billycaspersignature.com to learn more.
LEAVE THE (REVENUE) DRIVING TO US
Every effective sales program contains the elements of
targeting, communication, networking and closing. BCG utilizes this approach in selling thousands of events and hundreds of thousands of memberships each of year. We employ over 100 sales professionals nationwide and utilize this sales force, combined with centralized training, lead generation and activity monitoring to deliver amazing sales results for our customers.
We leverage this sales expertise and our industry leading analytics tools to optimize the private club sales mix. Specific areas of focus are as follows:
A thriving membership begins with alignment of product and appropriate offerings. Based on our deep understanding of all membership models for any kind of club asset (food and beverage, programming, amenities), BC Signature can restructure the membership offering to entice sales and accomplish the “holy grail” in club operations – an active membership roster with a waiting list. Regardless of ownership structure, we welcome the chance to partner with you to develop a more structured and value-boosting membership.
MEMBERSHIP PROGRAMMING AND ENGAGEMENT
Member events and programming are the lifeblood
of any thriving club. They provide opportunities not only for short term revenue but for long term engagement, loyalty and new member prospects. Across the BCG portfolio, we execute over 10,000 events annually ranging from the local Sunday brunch to the annual 3 day member guest to the World’s Largest Golf Outing across hundreds of courses.
While the purpose, size and timing of events may vary from course to course, there are certain best practices that, when employed, will give an event the best opportunity to reach its goal. The BC Signature division leverages this experience and the associated creative resources to customize a robust event calendar for each club’s discreet membership needs. Event programming is one of BCG’s “8 Revenue Fundamentals” and each event must follow the same industry proven techniques of data-driven targeting, segmentation, multi-channel promotion and success measurement.
Should I join a club? Which club should I join? Does it make financial sense weighted against my other priorities?
The decision to join a club is a big one in consumer’s lives and the process by which a membership is sold can be complex. In short, to give your club the best opportunity to be chosen for membership, you must be well positioned at each stage of the customer decision journey including the following:
- Social media
- Online reputation
- Word of mouth
- Great customer service
Leveraging BCG’s powerful dynamic marketing platform, BC Signature optimizes every customer channel to drive new member growth. The result is an unprecedented member acquisition “machine” geared to deliver results for you club.
IT’S BUSINESS. AND PERSONAL.
Add it all up and BC Signature is the best solution to meet your club’s needs. We leverage BCG’s operating platform where it makes sense but each engagement is customized in all the right places.
Please visit billycaspersignature.com to learn how BC Signature can take your club to another level.