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BCG Select

BCG Select, our innovative à la carte, service offering.

BCG Select is our innovative à la carte, service offering. We provide tools, proven systems and expertise to address the aspects of your golf operations you need most. Regardless of your situation, BCG has a solution. Let golf’s most powerful operating platform work for you and benefit from:

  • Decades of course management expertise
  • Proven operating systems
  • Vendor relationships
  • Advanced marketing technology
  • Economies of scale

We realize a comprehensive full management agreement such as BCG Spectrum or BCG Private is not for everyone. A key component of BCG Select is that golf course owners remain hands-on with their operations by selecting specific services from a full array of solutions.

Want to remain involved with your accounting and finance but need help in agronomy? BCG Select has an option for you. Interested in leveraging the purchasing power of BCG’s 140-plus golf courses but don’t want to outsource human resources? BCG Select can start saving you money today. Would you like additional assistance on best-in-class marketing and campaign services? Websites? Revenue management? BCG Select lets you tap into the solutions you need to take your course to the next level.

Until now, only BCG fully managed golf facilities have enjoyed access to the most powerful operating platform in golf. With BCG Select, you have the freedom to choose what you need to optimize your facility’s operations.

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Royce Brook Golf Club, a Billy Casper Golf managed facility.

BCG’s agronomy teams consistently deliver outstanding course conditions within budget and a cut above in the market. We attract and retain the most skilled, business-minded turf professionals in the industry, and hire and train dedicated maintenance team members to care for the course and its guests.

With a variety of courses across America and more than a thousand combined years of experience among our GCSAA-certified golf course superintendents, there’s no weather pattern, turf issue or agronomic challenge we haven’t encountered and solved. 

Each superintendent has access to our wealth of experience plus the latest scientific and practical agronomic knowledge for a cost-effective, beautiful and highly-marketable golf course.

We deliver the most financial returns for every maintenance dollar as attention to detail and commitment to sound agronomic practices result in the extremely enjoyable guest experiences.

BCGreen - making a difference in your turf.

BCGreen™, the golf industry’s leading environmental initiative, commits to preserve our planet and to manage turf in an environmentally friendly way.  Every course we manage is enrolled in Audubon International’s Cooperative Sanctuary Program to reduce waste and promote efficient operations.

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National Accounts, Significant savings through National Partnerships

Size  matters, and as America's largest golf course owner and operator, we have amassed purchasing power that leads to substantial savings for clients - without compromise to quality. Best available prices, extended terms, free and discounted fixtures and furnishings, and preferred access to special close-out and new-to-market products.  This is accomplished through the national accounts team in our corporate office without resource impact at the course level.  Our national accounts program includes maintenance equipment, golf carts, food and beverage goods, retail merchandise, third-party tee time providers, payroll services, operational supplies, and insurance.

Merchandise Partners
  • Adidas
  • Ahead
  • Antigua
  • Bermuda Sands
  • Bridgestone Golf
  • Callaway Golf
  • Cutter &Buck
  • FootJoy
  • Greg Norman
  • Heritage Creations
  • Nike Golf
  • PG Professional Golf
  • Speciatly Cigars
  • Srixon/Cleveland
  • TaylorMade
  • Titleist
  • Under Armour
  • Wilson Staff
  • Zero Friction
Operations Partners
  • Bauer
  • CarQuest
  • Cintas
  • Club Car
  • Designer Golf
  • DirectTV
  • Easy Picker
  • Entegra
  • E-z-GO
  • Golf Invite
  • Golf Scorecards, Inc.
  • Office Depot
  • Pepsi
  • Prestige Flag
  • VGM Club
  • Waste Management
  • Wittek, Inc.
Agronomy Partners
  • Agrium
  • Eagle One
  • Grainger
  • Harrell's
  • John Deere
  • Rain Bird
  • Sunbelt Rentals
  • Toro

Marketing Partners
  • Golf Channel Solutions
  • GolfNow
  • Perfect Sense Digital
  • Suttle-Straus
  • Diablo Golf

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Marketing Services & Creative Services

This package will provide you support to help plan your marketing year. The package includes graphic design (up to 36 hours per year), marketing plan and revenue playbook templates and access to our vast design library. The library has thousands of ideas for events, collateral and promotional support for almost any programming needs. A marketing representative will be assigned to assist your club every step of the way.


BCG Connect

It is becoming increasingly more challenging to compete in today’s online world. Keeping up with evolving web design, online reviews and reputation, social media and database marketing can be daunting for even the most savvy marketer. Our digital marketing package contains all of the benefits of the Marketing Service Package PLUS:

  • Build and maintain course website and access to the Billy Casper Digital Network (BCDN) content feed. The websites are optimized for desktop, mobile and tablet devices
  • Website hosting includes content management for all promotions, and fresh content from the BCDN is included
  • Customer database marketing includes advertising (print, electronic, display); direct marketing (direct mail, broadcast e-mail); promotional offers; and community and vendor partnerships and sponsorships
  • Reputation Management to include Search Engine Optimization (SEO), on-line reputation management, assessment, recommendations, and tracking to improve Net Promoter Score (NPS)
  • Digital Reporting Package to include; Website Statistics, E-Mail Performance, SEO Assessment, online reputation metrics, NPS Trend and Tracking Analysis


BCG has the most experienced revenue management team in the business. BCG Select customers can tap into this experience and all but guarantee growth in revenue. The Revenue Management package includes everything from our Marketing Services and Digital Services package PLUS the following:

  • An annual strategic marketing plan that contains a full competitive and market analysis, segment review, social reputation audit and SEO benchmarking designed to follow  BCG’s industry leading "Big 8 Revenue Fundamentals" mantra.
  • Annual revenue playbook that details an annual calendar of tasks including pricing plan by channel, season and daypart, loyalty programs and more.
  • Channel pricing oversight and execution of oft-challenging third-party websites like GolfNow, are optimized by our team of experts.
  • Real-time monitoring and reporting tools which aggregate more than 100 data points to ensure growth over prior year.

Each Revenue Management client is assigned a regional director of marketing to assist in the execution of the full suite of BCG marketing services at their disposal. The end result is a thriving brand, optimized to grow the top line.
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BCG offers professional, sound advice and an unmatched pool of knowledge and resources to golf course owners.

We’re everything you want and need in a consultant: unbiased, objective and free of personal emotion or conflict of interest.

Our recommendations are proven, logical, reasonable and based on sound business practices. As your independent voice in the planning or analysis process, BCG delivers strategies for improving your golf course business or making a major business decision.

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