Taking a page out of the hotel industry and growing toplines, we have assembled the most experienced revenue management team in the business and provides you with the following:
- An annual strategic marketing plan that contains full competitive and market analysis, segment review, social reputation audit and SEO benchmarking designed to follow BCG’s industry leading "Big 8 Revenue Fundamentals" mantra.
- Annual revenue playbook that details an annual calendar of tasks, including a pricing plan by channel, season and daypart, loyalty programs and more.
- Channel pricing oversight and execution of oft-challenging third party websites like GolfNow, are optimized by our team of experts.
- Real time monitoring and reporting tools which aggregate more than 100 data points to ensure growth over prior year.
Our corporate team, regional directors of marketing and onsite leaders all contribute to this program.