Buff Academy ExplainedBuff Academy was created to provide golf course operators with innovative ideas and best practices from the Billy Casper Golf ("BCG") "Buffs." These "Buffs" have joined BCG as experts in various industries, and provide knowledge and insight not commonly found within the world of golf. This weekly email series will give you an opportunity to engage, interact, share, learn, and grow with our "Buffs," as we continue to build the most powerful platform in golf. We know there is strength in numbers, so invite your friends, Buff Up, and prepare to be BUFFALO STRONG.
Meet our MarketingBUFF, Aline KaslinerPossessing an analytics focused intelligence studies degree
and a demonstrable record working within strategic alliances and partnerships
across various traditional and digital marketing roles, Aline Kasliner has
established a thorough understanding of marketing as a whole and has
collaborated and influenced at every level. Aline drives
improvements in customer satisfaction for Billy Casper Golf as the Manager of
Digital Engagement, having a developed customer feedback platform incorporating
market pulse, ad-hoc data surveys and NPS based triggered emails. Her
strength lies in her ability to not only see the data, but her constant drive
in finding new ways to let data drive decisions.