is the place for golf course operators and golf industry experts to
meet, learn, grow, and educate each other about the business of golf.
Tip #3: Big data gets the hype, but we must listen to it.
Read as Billy Casper Golf’s CMO and Marketing “Buff” Kyle Ragsdale, describes "Big Listening" and how BCG has implemented it across the board to create a platform for effective data analysis and customer engagement — specifically for golf and golf course management.
Big Listening is about treating every customer interaction as an opportunity to gather insights
and “listen” to the customer’s experience. This is not necessarily a novel concept in
retail; however, to execute on this we had to build a data capture eco system that included
online and offline interactions.
— Kyle Ragsdale
Read on for more!
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