Though Jordan Spieth’s win at East Lake Golf
Club capped an exciting year for the PGA TOUR, the golf season is far from
over. Players are keen to get in their
last licks before snowfall.
Billy Casper Golf (BCG) is priming the
pump to attract hordes of golfers for late autumn and winter rounds. Populating tee sheets and lining up highly
qualified member prospects is an art and science at which our firm is adept. Kindly contact us for more insights.
News and notes from BCG, one of the largest owner-operators
of golf courses, country clubs and resorts in America:
With BCG Private, our comprehensive
management platform tailored to the unique demands of country clubs and their
members, we are fully committed to this market segment.
Led by industry veteran Frank Denniston, the
BCG Private team develops winning strategies for high-end member-equity,
residential-inclusive, resort and other types of clubs. They include increasing membership sales,
amenity usage and overall fiscal well-being.
The Meadows Country Club in Sarasota, FL, recently
selected BCG Private to oversee its three golf courses, award-winning tennis
program, state-of-the-art fitness center, swim facility and restaurants.
In less than 300 days, golf returns to the Olympics
for the first time in 112 years. One-hundred
twenty players representing 30 countries on five continents will compete. The Games will add to golf’s already strong
global appeal. Per a recent study by the
Royal & Ancient, there are:
- 34,011 golf facilities in 206 countries
- 696 golf courses in 108 countries are currently
under development (30% in Asia)
- 24,116 golf courses open to the public making
the game highly accessible
- More courses opening (460) than
closing (358) around the world since 2010
The fifth annual World’s Largest Golf Outing on Monday, August 3
saw more than 12,350 golfers, including 567 injured service members, tee it up
at 132 courses in 28 states to raise a record $1,024,287 for Wounded Warrior
Since its inception in 2011, the highly
emotional event has donated more than $3 million to WWP. National celebrities and even U.S. Presidents
have helped WLGO positively impact the lives of veterans, their families and
caregivers. Moreover, Troon, ClubCorp
and Toll Golf joined forces with BCG, the event’s founder, in this biggest
one-day celebration of golf.
While Tiger Woods searches for
his golf swing, he hasn’t lost appeal.
The 2015 Wyndham Championship recorded
a 3.9 rating, the highest for a non-major tournament since the 2013 PLAYERS
Championship (that Woods won). More people
watched the third round than Saturday telecasts of the PGA Championship,
British Open and past three U.S. Opens.
Golf continues to be one of
America’s most popular sports and its best players remain tremendously
marketable. With speculation that Spieth might out-earn
Woods over his career, the future of golf’s $69
billion annual economy is as bright as ever.
Here’s to the golf industry benefitting from
several key indicators:
turbulent global financial markets, a 3.6% rise in consumer spending prompted
the U.S. economy to grow by 3.9% headed into Q4. A 9.3% increase in residential building
by an 8.5 to 9% increase in online shopping this year, economists predict a
5.2% rise in sales during the holiday season.
Revenue upticks will come from less profit-eating promotions as the
economy – and, thus, consumer confidence – has decidedly improved.
- More than 85% of Americans are confident they’ll partake in more leisure
travel over the next five years.
Moreover, 76% note
the success or failure of trips depends on the personalized services offered,
and 63% want travel brands to provide custom services based on their personal
BCG Chairman and CEO Peter Hill recently
ranked No. 6 on Golf Inc. magazine’s “Most Powerful People in Golf” list, his
11th consecutive year in the top 10. He
joins Jack Nicklaus, PGA TOUR commissioner Tim Finchem, stars Spieth and Rory
McIlroy, and Golf Channel President Mike McCarley among the game’s foremost
influencers. Under Hill’s direction, BCG
boasts a database that touches one in eight public golfers and several innovative
grow-the-game programs, including:
- FootGolf – The widely-popular,
golf-soccer hybrid installed at dozens of BCG courses is drawing new
demographics and producing meaningful, incremental income for owners
- GolfBoard – Backed by a
safety-first mantra, young Americans and golf purists are flocking to courses to
ride these durable, surf-inspired, motorized golf vehicles
- Women on Course – The nation’s
premier networking organization has introduced more than 30,000 women to golf
through nearly 2,000 fun and supportive events
Cups – Cut into greens alongside traditional holes, these eight- or 15-inch
cups make the game more approachable while speeding play and increasing
Play Free – Perfect for families with aspiring young golfers, the next
generation can tee it up with our compliments when accompanied by a paying
Spieth wasn’t the only one smiling when voted
“2015 Player of the Year” by his peers.
His caddie, Michael Greller, earned an estimated $2 million that would
have placed him 39th on the PGA TOUR money list, one spot ahead of Phil
Mickelson. This puts a whole new spin on
“reading the greens.”
Want to see BCG’s new “Design on
Demand” program? Learn more about the
BCG Superintendent Business Institute?
How about our Big Data approach?
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