lumps of coal here as tens of thousands of golfers are stuffing their stockings
with Billy Casper Golf’s loyalty passes,
reward cards, invites to holiday-themed events, lesson packages and much
more. After all, BCG’s high-powered
marketing engine touches one of every eight public golfers in America.
and notes from our herd:
a glass of egg nog to the golf industry that is benefiting from more shoppers
making a list and checking it twice:
Monday set a single-day record of more than $3 billion in online sales
will add 100,000 to its workforce this Christmas
National Retail Federation forecasts a 3.7% jump in December spending
than half of U.S. retailers plan to employ seasonal workers, up 43% from 2014
and the strongest fourth-quarter hiring in nine years
upward-trending economic indicators like higher wages and lower gas prices are
contributing to significant purchase upticks:
sales hit all-time highs as Americans now drive more than 3.1 trillion miles
bookings are up 5% with an increase in year-round travel
revenues rose 8.5% as more families have discretionary income to dine out
of the nation’s best instructors call BCG courses home. Rebecca Dengler of Ed Oliver Golf Club (DE) and Des Mahoney
of Centennial Golf Course (TN) were among Golf
Digest’s recently-released “Beat Teachers in Your State” list.
is a three-time LPGA Northeast Section “Teacher of the Year” and provides
complete game coaching by collaborating with top professionals in fitness,
nutrition and behavioral sciences.
Mahoney is a two-time “PGA Teacher of the Year” and uses the latest
game-improvement technology for instant feedback.
happy golfer is a returning golfer, and our passionate team of instructors excel
at creating and filling player development programs that produce results,
revenues and smiles.
Lights, Camera …
– that’s what we bring to our courses, consistently elevating their brands in
the public eye.
News’ “Good Morning Sacramento” visited Lincoln Hills Golf
(CA) to test ride the exciting GolfBoard.
Broadcast to an audience of more than 3,000,000, California’s capital
city tuned in for a live demo of the industry’s
hottest product. A day later, General
Manager Ryan Peterson and his team could barely keep the surf-inspired,
motorized golf vehicles in the cart barn.
a rare one-on-one interview, Tiger Woods discussed his highs and lows on and
off the course with TIME magazine. The
former World No. 1, who turns 40 on December 30, is slowly recovering from a
second microdiscectomy surgery to repair his ailing back. Click HERE to read the in-depth
Q&A that touches on his passion for golf, uncertain future, deep love for
his children and “fantastic” relationship with ex-wife Elin Nordegren.
superintendents are smiling from recent reports that golf courses have reduced
water usage by 21.8% since 2005.
proudly help lead charge in preserving our world’s most precious resource. Among active projects is the installation of
a state-of-the-art irrigation system at Delcastle Golf Course (DE) where maintenance teams
precisely manage water distribution through advanced software.
agronomy teams also plan and execute conversions to heartier strains of grass –
like TifEagle Bermuda which now covers the pristine greens at Ocala Golf Club (FL) – for higher drought resistance and consistent
Want to know how our advanced data-mining
techniques can help you pinpoint and reach targeted audiences to make 2016 a
happy new year?
Kindly call me to discuss more, and happy holidays from our family to yours.