are thousands of golf courses across America that could use a heavy dose of
professionalism. Their appearances are
unrefined, staff is untrained and unmotivated, and overall best management practices
amazing how cost-efficient outside assistance from a specialist like Billy Casper Golf (BCG) can turn these
negatives into business growth. We’ve
proven that smooth operations and sophisticated marketing often yield more than
five times bottom-line growth within one year.
and notes from our herd:
Ready, Set, Go
new audiences and reactivating latent golfers are critical to success. It’s a main reason why BCG was recently
selected to manage Lake Bluff Golf Club on Chicago’s scenic
North Shore, White Deer Golf Complex in Montgomery, PA,
and Centennial Park Golf Course in Munster, IN.
Our marketing power includes data collection, management and activation,
promotional campaign development, graphic design and video production, regional
sales outreach, dynamic tee-time pricing, public relations, digital
advertising, social media and more.
Blend best-in-class agronomic, food-and-beverage, clubhouse operations
and event programming, and watch our new friends and partners recapture the
markers to date in 2016 point to steady financial gains ahead:
spending increased .5%, the largest surge since last March
sales were up .6% in January, rebounding from a December decline
of existing homes rose .4%, reaching the highest level in six months
American economy on firmer ground is encouraging news for golf course
owners. More money in wallets, including
a large generation of golfers entering their prime earning years, has the
BCG-managed courses recently earned national acclaim:
- Purgatory Golf Club (Noblesville, IN) – Named
“Indiana Golf Course of the Year” by the National Golf Course Owners
Association. Besting 500 operations, the
daily-fee club was praised for consistently delivering remarkable golf
experiences, highly dedicated and impactful management, and contributions to
more than 100 charities.
- The Country Club of
(Brewton, AL) – Ranked the No. 3 course in Alabama for 2015 by GolfAdvisor, the
trusted source for hundreds of
thousands of reviews and recommendations for golfers by golfers. Measuring overall design, conditions,
customer service and affordability, users awarded the municipal course an
average of 4.7 (of five) stars, topping 300-plus eligible courses.
appeal and economic significance were on full display at the PGA TOUR’s Waste
Management Phoenix Open last month. Not
only did the event shatter attendance records, but its dramatic finish kept
millions of viewers glued to TVs.
than 160,000 fans young and old flocked to TPC Scottsdale on Friday, followed
by 201,000 the following day. In all,
618,000 people walked through tournament turnstiles. That’s more than the Super Bowl, World
Series, NBA Finals and Stanley Cup combined.
for roughly 25% of the U.S. population, millennials are an increasingly
important demographic for course owners and operators. BCG leads the charge in connecting with young
golfers by delivering messages they want to consume in channels (like social
media) they prefer.
18- to 34-year-old set:
28% of America’s nearly 25 million golfers
forecast to increase rounds played by 10% in 2016
roughly $5 billion on golf annually
one in four golfers who pick up a club for the first time is “hooked”
Skill, good judgment and polite behavior from
team members who are properly trained to do their jobs well can significantly
professionalize golf operations.