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BuffAcademy - MarketingBuff Adam Kempton: Pricing

BuffAcademy

Buff Academy is the place for golf course operators and golf industry experts to meet, learn, grow, and educate each other about the business of golf.

Tip #6: Dynamic pricing in golf must be focused on maintaining course value

Read as Billy Casper Golf’s Marketing Analytics Director and Marketing “Buff”, Adam Kempton, describes pricing strategy in golf geared towards long-term revenue performance.

Growing market share through optimized yield management strategies is imperative for golf courses given the lack of growth in the industry and increased presence of online channels used for tee time reservations. The application of methods to benefit short-term revenue performance is straightforward. Accomplishing this while ensuring sustainability through preserving course value is what distinguishes the quality of approaches.
— Adam Kempton

Read on for more!

Pricing

Click here to download this whitepaper, and be on the lookout for more.

We also want to hear from you! Over the next few weeks we will share more tips via email and social media. Feel free to respond to us and let us know what topics you’d like to see. We know there is strength in numbers, so invite your friends, Buff Up, and prepare to be BUFFALO STRONG.  

Soon we will open a new web portal, allowing you to access past tips and communicate directly with our "Buffs."  Until then, feel free to reach out to us via email.

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If you aren’t on our email list, click here to get the whitepaper and stay informed.

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