is the place for golf course operators and golf industry experts to
meet, learn, grow, and educate each other about the business of golf.
Tip #6: Dynamic pricing in golf must be focused on maintaining course value
Read as Billy Casper Golf’s Marketing Analytics Director and Marketing “Buff”, Adam Kempton, describes pricing strategy in golf geared towards long-term revenue performance.
Growing market share through optimized yield management strategies is imperative for golf courses given the lack of growth in the industry and increased presence of online channels used for tee time reservations. The application of methods to benefit short-term revenue performance is straightforward. Accomplishing this while ensuring sustainability through preserving course value is what distinguishes the quality of approaches.
— Adam Kempton
Read on for more!
here to download this whitepaper, and be on the lookout for more.
We also want to hear from you! Over the next few weeks we will share more tips via email and social media. Feel free to respond to us and let us know what topics you’d like to see.
We know there is strength in numbers, so invite your friends, Buff Up, and prepare
to be BUFFALO STRONG.
Soon we will open a new web portal, allowing you to access past tips and communicate directly with our "Buffs." Until then, feel free to reach out to us via email.
Connect with us on Facebook or on twitter @BuffAcademy
If you aren’t on our email list, click here to get the whitepaper and stay informed.