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BuffAcademy - MarketingBuff Steve Simoneaux: Sales


Buff Academy is the place for golf course operators and golf industry experts to meet, learn, grow, and educate each other about the business of golf.

Tip #5: Generating sales starts with developing a system

Read as Billy Casper Golf’s National Director of Sales and Marketing “Buff” Steve Simoneaux, describes how BCG revamped its company culture on sales generation putting the focus on revenue and accountability.  

The 5 Principles of generating sales are make lead generation a contact sport, develop an efficient system to identify and qualify leads, train to close, deliver a flawless event and measure activity and results. Have those figured out and you'll be on track for a solid revenue year.  
— Steve Simoneaux

Read on for more!

Generating Sales

Click here to download this whitepaper, and be on the lookout for more.

We also want to hear from you! Over the next few weeks we will share more tips via email and social media. Feel free to respond to us and let us know what topics you’d like to see. We know there is strength in numbers, so invite your friends, Buff Up, and prepare to be BUFFALO STRONG.  

Soon we will open a new web portal, allowing you to access past tips and communicate directly with our "Buffs."  Until then, feel free to reach out to us via email.

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