Casper Golf (BCG) – one of the largest
owner-operators of golf courses, country clubs and resorts – was unanimously selected
by the Lake Bluff Park District to manage Lake Bluff Golf Club on Chicago’s scenic North Shore.
Overseeing many facets of the daily-fee
operation just west of Lake Michigan, BCG will direct sales, marketing, public
relations, staffing and training, merchandising, food and beverage, special
events, golf instruction and financial management.
Engaging a broader audience
through original marketing campaigns and leveraging the company’s national
account pricing are among BCG’s priorities to make Lake Bluff Golf Club a
revenue producing asset.
"Billy Casper Golf is
primed to enhance golfers’ experiences and, in turn, the park district’s
returns,” says Rob Douglass, President of the Board of Commissioners for Lake
Bluff Park District. “Great things are
in store for Lake Bluff Golf Club and the community is excited about the
team will further separate Lake Bluff Golf Club as a cut above other recreation
options,” says Peter Hill, Chairman and CEO of BCG. “Innovative programs and events will target
new audiences and strengthen golfers’ loyalties with a goal of meaningfully increasing
rounds and revenue.”
Established in 1968, Lake Bluff is among only
a few Chicago-area public golf facilities offering private club caliber
amenities. The 6,589-yard championship
course with four sets of tees for golfers of all abilities is known for being
walker-friendly. It features narrow, tree-lined fairways and smooth, bentgrass
greens. In July, the course will
celebrate its 45th year hosting the Lake County Amateur, one of Illinois’
premier tournaments among the state’s best golfers.
Golfers hone their games on the comprehensive
practice facility that includes a driving range, putting green and short-game
The fully-stocked pro shop offers a wide
selection of brand-name equipment and apparel while its restaurant is a popular
spot for pre- and post-round refreshment.
More information: www.lakebluffgolfclub.com, 847.234.6771.