Billy Casper Golf has promoted Emily
Clark to Vice President of Marketing for the company that owns and operates the
world’s fifth largest portfolio of golf courses, country clubs and resorts.
Regional Director of Marketing since 2010, Clark now oversees field-based and
corporate marketing directors and associates who leverage BCG's data-driven approach to support the company's 140-plus
golf courses. Her team creates revenue
growth strategies and implements pricing recommendations, sales monitoring, media
buying, promotional outreach and design services.
is backed by BCG’s industry-leading digital and experiential marketing platform
that includes in-depth customer behavior and segmentation analysis, tailored
messaging and precise metrics.
Casper Golf interacts with one of every eight U.S. public golfers,” says
Clark. “Our sophisticated systems and
algorithms fuel this war chest of qualified data to provide golfers what they want,
when they want it and how they want to consume it.”
passion, team leadership and strategic marketing prowess are invaluable,” says Peter
Hill, Chairman and CEO of BCG. “In
addition to increasing loyalties of current golfers, she innovatively develops
programs which attract new generations of players and club members.”