A poster child for breaking the mold in course management, BCG is a non-stop idea factory. With increased frequency course owners are calling upon BCG to inject its modern management practices to drive year-round revenue. In aggressively promoting and positioning its golf courses, BCG gives owners the upper hand in a hyper competitive market with it’s successful, original programs and special events that include:
- The World’s Largest Golf Outing™ (WLGO) is a record-breaking, simultaneous golf outing benefiting military charities. Since its inception in 2011, nearly 40,000 golfers have participated at 120-plus courses in 28 states, helping raise more than $3.5 million for our country’s injured service men and women.
- BCG Connect: Billy Casper Golf has one of the largest digital platforms driving engagement with hundreds of thousands of golfers through our Billy Casper Digital Network, a collection of highly curated content.
- Casper Labs is our renowned think tank. BCG’s highly creative team continuously pushes the envelope, relentlessly delivering original programming and special events to its 140-plus managed golf course across the country.