Marketing & Sales to Grow the Top Line

The business of golf has changed.

Competition is brutal.  Advertising is everywhere.  The Internet is changing how prospects look for clubs  The need for effective, targeted marketing has never been greater.  

That’s why we’re the best at helping private clubs increase their dues lines and banquet business through greater recognition and demand from prospective members and events. 

We design and implement effective marketing programs, thriving sales programs, and relevant Member communications, all to increase revenue generated and Member involvement at your club.

We place particular emphasis on:

• attracting new members
• capturing prospect data
• earning Member loyalty
• growing Member referrals
• increasing spend per visit

Our marketing team works closely with each club manager to carefully plan targeted marketing to attract prospects and events, and grow Member interaction with the club.

Marketing messages are relevant and effective.  Our clubs consistently outperform the market.

Our ability to track and influence member behavior is second to none.  Our industry-leading Communication and CRM systems use cutting-edge technology that gives each BCG-managed club a competitive edge. 

We track all communcations and visits with prospects and events, maintain interactive websites and e-mail communications with Members, and consistently deliver relevant programs and offers that increase visits and spend.

And why can’t just anyone do this?  Our technology is the result of years of development and hundreds of thousands of dollars of investment, and only Billy Casper Golf has it.