Marketing Strategy

We know that the right marketing strategy is vital to the financial success of a golf course, and we deliver on that knowledge every day.

Every BCG-managed golf facility has a unique marketing strategy, developed by a regionally-based Marketing Director and implemented day-to-day by the course’s management team. 

Relying on years of experience, our teams don’t create these strategies from scratch.  They utilize Billy Casper Golf's proprietary National Marketing Play Book – a compendium of proven programs that will:

• Increase Brand Recognition
• Acquire New Customers
• Retain Existing Customers
• Grow Visits and Spend Per Customer
• Maximize Close Rates on Sales

Each course’s Marketing Strategy includes:

• Market and Course Analysis
• Branding and Identity Development
• Creative and Collateral Management
• Customer Acquisition Programs
• Advertising
• Internet Marketing
• Partnerships
• Customer Retention Programs
• Direct Marketing
• Special Events
• Yield and Revenue Management
• Pricing Strategy
• Sales Management
• Publicity and Media Relations
• Customer Surveying
• Performance Tracking