Marketing Communications

BCG’s marketing communications services go well beyond simply communicating with customers.

Our MarCom team and leading creative and communication partners work with each course to reach customers with relevant, timely messages that spur action – reserving a tee time, scheduling an event, buying a membership.

We build and deliver effective, consistent and creative messages daily.  We maintain sophisticated Internet systems, and utilize the customer data gleaned from GUESTrac™ to target the right  message to the right customer.  At the end of the day, we measure our return on investment, ensuring that we use the most effective mediums to reach, attract, and retain customers.

Our course managers and salespeople are provided unparalleled marketing support, with direct access to best-in-class advertising, design, programs, direct marketing, CRM, sales campaigns, and the like, each personalized to match the course's brand, competitive market, target customers, and revenue goals.

BCG’s Marketing Communications services include:

• Graphic Design Management
• Website Management
• SEM/SEO
• Broadcast E-mail
• Social Media
• Advertising
• Direct Mail
• Signage
• Printing
• Business Collateral
• Sales Collateral
• Scorecards