Using Media to Attract Customers

Billy Casper Golf brings extraordinary, positive media coverage to every course we manage. 

Managing media relations and perception is vital to the success and market acceptance of any golf course.  And we do this with the expertise of our own Buffalo Communications, BCG’s in-house golf life-style and public relations firm. 

The credibility of public relations is needed to reach today's increasingly skeptical consumers because they are finding advertising messages less convincing.   Buffalo Communications’ 18+ full-time PR professionals are experts at crafting favorable, newsworthy messages for our clients.

Buffalo Communications' vast network of media contacts, stretching from coast to coast, provides BCG facilities with favorable press coverage on a local, regional and national level. 

Buffalo reaches consumers directly to enhance the brand image of each course we manage and to improve the effectiveness of purchased media. We simply make advertising more believable and course promotions more actionable. 

Buffalo Communications adds the vital element of credibility to the integrated marketing communications program for every facility we manage.