Marketing & Sales to Grow the Top Line

The business of golf has changed.

Competition is brutal.  Advertising is everywhere.  The Internet is changing how consumers shop for golf.  The need for effective, targeted marketing has never been greater.  

That’s why we’re the best at helping course owners increase their top lines through greater recognition and demand from golfing consumers. 

We design and implement effective marketing programs, thriving sales programs, and relevant customer communications, all to increase rounds played and revenue generated at your course.

We place particular emphasis on:

• attracting new guests
• capturing guest data
• earning guest loyalty
• growing repeat business
• increasing spend per visit

Our marketing team works closely with each course manager to carefully plan targeted marketing to attract and retain guests.

Marketing messages are relevant and effective. Our courses consistently outperform the market.

Our ability to track and influence golf consumer behavior is second to none.  GUESTrac™, our industry-leading CRM system, is cutting-edge technology that gives each BCG-managed course a competitive edge. 

GuesTrac™ provides real-time information on each golfer’s playing and spending habits, allowing us to deliver relevant programs and offers that increase rounds and spend.

And why can’t just anyone do this?  GUESTrac™ technology is the result of years of development and hundreds of thousands of dollars of investment, and only Billy Casper Golf has it.