Business & Marketing Plan

Billy Casper Golf provides complete business and marketing plans to golf course owners and clients.

We can do this as either part of an Operational Assessment or stand-alone. They include operational budgets and pro-formas that maximize profitability.

Just like any business owner, we take strategic and operational planning seriously. It's how we run our managed courses so well. Our Business and Marketing Plans encompass all facets of the golf course business:

• Operations
• Marketing
• Agronomy
• Personnel
• Administrative
• Capital Planning

Our entire team works together to create a realistic and executable plan with a clear understanding of your goals, objectives, and available resources.

Billy Casper Golf's Business & Marketing Plan includes:

• Mission Statement
• Unique Selling Propositions
• Historical and Situational Analysis
• Key Performance Indicators
• Local and Regional Golf Market Analysis
• Competitive Analysis
• SWOT Analysis
• Customer Analysis
• Utilization Analysis
• Revenue and Marketing Strategy and Plans
• Operational Strategy and Plans
• Agronomic Strategy and Plans
• Staffing Plan
• Capital Plan and Budget
• Operational Budget
• Multi-Year Pro-Forma