Customer Relationship Management

CRM is the lifeblood of a Billy Casper Golf-managed course’s marketing. 

Managing and nurturing each customer and sales prospect – from acquisition, through trial and retention, to loyalty – requires our teams to use industry-leading technology to learn customers’ behaviors and needs.

Billy Casper Golf’s investment in understanding consumers is matched by our investment in cutting-edge CRM systems to help us best manage these relationships. 

We tie each course’s electronic tee sheet to our proprietary customer data warehouse – GUESTrac™. From there, we automate communications unique to each customer, creating one-to-one relationships that foster repeat visits and positive word-of-mouth.

Add in our ACE-trained staff, each delivering a fun and enjoyable golf experience, and you have a great recipe to:

• Find, attract, and win new customers
• Nurture and retain those you have
• Entice former customers back into the fold.

That defines BCG success!

BCG’s Customer Relationship Management services include:

• GUESTrac™
• Customer Data Capture
• Database Management
• Customer Lifecycle Management
• New Customer Communication
• Lost Customer Reactivation
• One-to-One Marketing
• Retention Programs
• Rewards & Loyalty Programs
• Customer Behavioral Reporting