Billy Casper Golf

Buffalo Communications, a division of Billy Casper Golf, is a global golf-lifestyle firm adept at public relations, branding and marketing-communications.  In addition to providing these areas of expertise to our managed courses, Buffalo represents nearly 50 clients in more than 40 markets world-wide.

With 18 full-time PR professionals leading the herd, Buffalo’s primary function is to consistently brand our clients “in the news.” Such power of the press shapes identities, creates top-of-mind awareness, generates leads and drives sales.

Recent coverage in Sports Illustrated, The New York Times, Wall Street Journal, GOLF Magazine, Golf Digest, Conde Nast Traveler, the Associated Press, Los Angeles Times, USA Today, “Good Morning America,” and more says it all.

Moreover, Buffalo clients are highly ranked by Conde Nast Traveler, Golf Digest, GOLF Magazine, Golfweek, Zagat Survey and other media on “best-in-class” lists. Buffalo is also adept at social media, helping clients to acquire fans and build engaged communities.

Borne out of Billy Casper Golf nearly a decade ago, Buffalo is the largest agency in its space today. We have four categories of clients: Products; Resort/Destination/Real Estate; Industry; and International – each with its own team of PR experts driving consumer opinions about their brands.

Many are names you know and others who have gone from unknown to commercial successes: Canadian Rockies Golf Consortium, Club Glove, CYBEX International, Dunning Sportswear, ECCO golf shoes, Golf Town (Canada), Half Moon Bay-Ritz Carlton, Heavy Putter, Kauai Visitors Bureau, Mission Hills Golf Club (China), Mississippi Development Authority, Pristine Bay Resort (Honduras), Raven Three Peaks, Sun Valley Resort, Celtic Manor Resort (Wales), and many more.

Client retention rate is more than 95 percent. This evidences Buffalo:

  • Aligns with high-quality clients which media embrace.
  • Recruits and trains talented staff with little turnover.
  • Enjoys tight, longstanding and extensive editorial relationships.
  • Creates custom PR-branding strategy narratives for each client.
  • Adapts to changes in landscape by acquiring social-media expertise and adding media-buying to services menu.
  • Wakes up each morning determined to help spike clients’ sales needles.
  • Assures optimal resources to satisfy client objectives.
  • Employs technology to efficiently cast wider exposure nets.
  • Creates measurement metrics / reports for ROI valuation.

This “putting-the-client-first” list is even longer, and our attention to infrastructure breeds a stellar reputation for Buffalo and outstanding results for our clients.

How will Buffalo Communications make a difference at your course?  Visit their website or  Contact Us and we will be happy to show you how.