History of Billy Casper Golf
The genesis of Billy Casper Golf is rooted in the belief that golf courses should be operated like the businesses they are.
That was 1989, and the same management philosophy is still alive and well today.
The Story Begins
PGA Tour Legend Billy Casper and business partners Peter Hill and Bob Morris knew golf-course operations were 20 years behind the times. Management of hotels and airlines were highly sophisticated, but golf courses were run out of proverbial cigar boxes.
Billy Casper Golf began to take shape. Learning, challenging the status quo, and ultimately contributing to the short- and long-term profitability of courses slowly led to one elated course owner after another.
Word spread that we were a burgeoning, responsible, successful third-party course manager. Steadily, more and more private, institutional and municipal course owners confidently handed their keys to our firm. They were better off with Billy Casper Golf than without.
Building a Team
We built and trained expert teams in:
Next came leading-edge, practical, creative programs and enterprise systems.
To capitalize on promotional opportunities, Billy Casper Golf founded Buffalo Communications, the golf industry's only in-house public relations, branding and marketing-communications agency. Buffalo services BCG courses and third-party, major-brand golf product manufacturers, resorts, destinations and communities around the globe.